Creative Print Advertisements

Creative print advertisements fascinate me! I always wonder how long it took for the creative team to come up with such amazing ideas. I recently came across a print ad campaign by Fujitsu air conditioners through a different blog that I was reading. T he campaign is witty and speaks to the product's capability. The colors used are warm tones with splashes of color. A great air conditioner keeps your house as cold as possible. Fujitsu uses humor to show this by putting sweaters on objects around the house. Viewers get the message that the air conditioner can be set so cold that objects need to warm up. I think it is a funny twist! What do you think of the print ads?

Here are the campaign pictures!